Fruit of the Loom® is a leading brand and manufacturer within the European garment decoration industry. The company is committed not only to producing high‑quality garments, but to doing so responsibly — protecting the rights of everyone involved in the supply chain and minimising environmental impact from raw materials through to the finished product. Over 90% of the range is manufactured at Fruit of the Loom®’s facility in Morocco, strategically located on Europe’s doorstep.

This close proximity enables fast and efficient servicing of the European market. Fruit of the Loom® also prioritises lower‑impact logistics, using ships powered by biomethane fuel to transport goods. This approach significantly reduces carbon emissions, particularly on shorter journeys, offering a more sustainable alternative to conventional transportation.

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